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Build the next generation of AI native user experiences on AWS

Guided enablement and hands-on building using enterprise-grade suite of generative AI services with AWS. Walk in with an idea and the zest to build; walk out with a working prototype.

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Build. Learn. Compete. Innovate with AWS-powered AI.

Today's competition is no longer about who has more content — it is about who can generate, personalize, and scale content faster. AWS PlayForge gives your team a focused environment to test that thesis on AWS, with experts in the room.

What this hackathon is built to do?

  • Move a real use case from idea to working prototype in 48 hours of in-person build time.
  • Get hands-on with the AWS services purpose-built for AI-native user experience: Amazon Bedrock, Amazon Nova foundation models, Kiro, the Amazon Quick services suite, AWS Elemental Inference, and Amazon Personalize.
  • Pressure-test scaling, latency, personalization, and live-ops patterns with AWS solutions architects and Minfy engineers alongside you.
  • Leave with a reference architecture, a demo, and a follow-up plan — not just slides.

What you walk away with?

  • A working POC built on AWS services
  • A reference architecture diagram you can reuse internally
  • A short demo video of your prototype
  • Mentorship from AWS Solution Architects & GenAI specialists
  • Eligibility for hackathon prizes and a post-event customer story
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Ideal team composition

  • Teams of 3 to 4 from the same company.
  • Mix of product, business stakeholder, architect or tech lead, and engineers.
  • Open to bringing one use case per team — the sharper, the better.

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Agenda Snapshot

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What makes this different?

  • Not just another event for generalists. This room is curated for enthusiasts who want to build for scale.
  • Built for outputs, not optics. Every team leaves with a working demo, a reference architecture, and a follow-up path.
  • AWS + Minfy in the room. Specialists for service depth, delivery, scale, and India-context implementation.

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FAQ's
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When and where is AWS PlayForge happening?
AWS PlayForge is planned from 21st July 2026 to 23rd July 2026. Day 1 will be virtual enablement followed by 2 days of in-person competition at Amazon Development Center, Aquila - Bengaluru.
Who should participate
From developers to business heads, AWS PlayForge is designed to bring ideas to live with dedicated guidance and ready-to-build services.
How many members per team?
3 to 4 people from the same company.
Do I need to know AWS already?
Helpful, not required. The two-day virtual enablement covers Amazon Bedrock, Amazon Nova, Kiro, Amazon Personalize, AWS Elemental Inference, and the Amazon Quick services suite at the depth you will need on build days.
Will my use case be confidential?
Yes. AWS and Minfy treat your use case, code, and data as confidential. Anything written up afterward goes through your approval first.
What do winning teams get?
Recognition during the closing ceremony, hackathon prizes, and a customer story collaboration with AWS and Minfy (subject to your approval).
Can senior leaders attend without coding?
Yes. The persona mix is intentionally about 70% developers, 20% architects, and 10% senior leadership. Leaders join orientation, judging, and the closing showcase.
What are the scoring parameters?
Clarity of the use case, magnitude of the business impact and the demo delivery - to be part of the scoring mechanism. Sharper use cases get prioritized.
Register Today!
Register Today!