Empowered BookMyShow's Cloud Transformation as an Applied Technology Architect

BookMyShow, India's leading entertainment platform, faced limitations with its on-premise infrastructure. Overprovisioned servers and scalability challenges hindered their growth, hindering peak traffic handling and data management. Partnering with Minfy Technologies, the Applied Technology Architect, BookMyShow underwent a successful cloud migration to AWS, achieving cost efficiency, scalability, and data management improvements for future success.

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Challenges

• Overprovisioned Infrastructure: BookMyShow's on-premise servers were expensive to maintain and underutilized during off-peak times, creating an inefficient cost structure.
• Scalability Limitations: Handling peak traffic during ticket sales was a challenge. Limited scalability led to performance issues and potential downtime.
• Data Management Complexity: Managing over 200 TB of data across outdated databases resulted in inefficiencies and high operational costs.
• Latency Issues: Legacy analytics slowed down business insights and customer reporting, impacting decision-making and customer experience.

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Solution

Minfy Technologies, leveraging its expertise as an Applied Technology Architect, designed a phased migration strategy to address BookMyShow's challenges:

• Data Migration: Minfy's team, with their deep understanding of cloud data migration tools, transferred over 200 TB of data from on-premise databases to a consolidated data lake on Amazon S3. This reduced storage needs by 75% and eliminated duplicate data copies.
• Phase 1 - Infrastructure Migration: Minfy rehosted BookMyShow's website and services on AWS EC2 instances, ensuring a smooth transition to the cloud. Additionally, they implemented AWS Lake Formation to facilitate secure data lake creation and Amazon Managed Workflows for Apache Airflow (MWAA) for efficient data pipeline management.
• Phase 2 - Data Analytics Redesign: Minfy's expertise in data analytics architecture came into play. They restructured data analytics using AWS SageMaker and Amazon EMR for faster and more accurate data processing. Additionally, they implemented Amazon QuickSight for real-time business intelligence and reporting capabilities.
• Cost Optimization: Minfy identified opportunities to leverage AWS Graviton2 instances and optimized resources alongside a pay-as-you-go model. This expertise in cloud cost optimization led to a 70% reduction in BookMyShow's Total Cost of Ownership (TCO).

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Technology Stack

• AWS Services: EC2, S3, Lake Formation, MWAA, SageMaker, EMR, QuickSight
• Database: Consolidated data lake on Amazon S3

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Results: A Successful Transformation

• Improved Operational Efficiency: Reduced downtime and enhanced scalability enabled BookMyShow to seamlessly handle 200 million ticket transactions annually across regions.
• Enhanced Data Insights: Accelerated time-to-insight through real-time analytics and reporting, leading to faster decisions and improved customer service. BookMyShow can now leverage data insights to optimize marketing campaigns and personalize user experiences.
• Cost Savings: Minimized IT infrastructure costs and operational overheads allowed BookMyShow to reinvest savings in innovation and customer-centric initiatives.

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Digital Transformation: A Growth Story

The AWS cloud migration, facilitated by Minfy Technologies' expertise as an Applied Technology Architect, empowered BookMyShow to handle peak sales periods, gain valuable data insights quickly, and optimize operational costs. This transformation empowers their growth strategy and provides a robust foundation for future innovation.

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Ready to Fuel Your Own Digital Transformation?

Contact Minfy Technologies today to discuss how their expertise as an Applied Technology Architect can help you achieve similar results:

• Reduced Costs
• Enhanced Agility and Scalability
• Improved Performance
• Future-proof Infrastructure